Who said perfection can’t be brushed to life?

At London Prime, we believe beauty isn’t about changing yourself — it’s about expressing who you already are. As India’s Best Makeup Brush Brand, we’ve turned every stroke into an art form and every brush into a tool of confidence.

Our ultra-soft brushes, crafted with premium Taklon bristles, deliver flawless blending and professional precision. From beginners to top makeup artists, London Prime brushes are trusted by everyone — even in Lakmé Academies, where future beauty experts bring their dreams to life.

Our dream is simple yet powerful — that every makeup artist and every student learning the art of beauty owns a London Prime brush. We have never compromised on quality, and while that sometimes makes our brushes seem premium-priced, we proudly stand by our standard of excellence — because that’s what defines us.

With a proud presence in 1000+ retail stores across India, London Prime continues to set new benchmarks in quality, trust, and innovation.

Because at London Prime, every face is a canvas — and you are the artist.

London Prime — Premium and Nothing Else.

QUALITY CONSCIOUSNESS

At London Prime, quality isn’t just a promise — it’s our identity. Every brush is crafted with precision and care, using premium Taklon bristles and advanced techniques to ensure unmatched performance. We continuously upgrade our designs and production methods so that every customer experiences the finest, long-lasting quality they deserve.

CUSTOMER SATISFACTION

Our customers are at the heart of everything we create. From beginners to professional makeup artists, we strive to understand their unique needs and challenges. With every product, we aim to deliver ease, perfection, and confidence, ensuring complete satisfaction at every stroke.

SOCIAL RESPONSIBILITY

We believe beauty should never come at the cost of ethics. That’s why London Prime is proud to use only certified vegetarian, cruelty-free, lead-free, and sulphate-free materials. Our commitment to safety, sustainability, and compassion reflects in every brush we create — because true beauty is kind, inside and out.

At London Prime, our aim is to empower every woman to feel confident, look flawless, and express her true self through the art of makeup.
We don’t just create brushes — we create confidence with every stroke.

Our mission is to educate and inspire — helping women and aspiring artists understand the tools behind their beauty, so they can achieve professional results with ease.

Because when you hold a London Prime brush, you don’t just apply makeup —
You create art, express emotion, and embrace your power.